Imagine a world that is free from preventable cancer – and where people affected by cancer have equitable access to treatment and care.
A world where vulnerable people and communities are no longer targeted by the tobacco industry marketing a product that kills up to half its users; where people don’t have to make a choice between cancer treatment or exhausting their family’s finances; and where all people enjoy their human rights, including the right to health.
This is the world we’re working for at the McCabe Centre for Law & Cancer – and have been since we were established over seven years ago with the belief that a dedicated centre for law and cancer could make a lasting impact on cancer and other non-communicable diseases (NCDs).
We were right. Our work has developed beyond our expectations and our new identity strives to encapsulate the global impact we have made and will continue to make in the future as set out in our Strategic Plan 2018-2022.
This work has seen us empower individuals, organisations and governments to use law as an effective tool for cancer and NCD prevention, treatment and care. Our International Legal Training Programs alone have empowered over 170 government lawyers and policymakers from 65 low- and middle-income countries to effect law and policy changes to improve health outcomes in their countries.
This global impact, which is further amplified through our Alumni Network, is represented through the map illustrating the ripple effect of our work across the globe.
We have built a reputation as a global centre of excellence, sharing our world-class thinking and research to spur practical action to reduce the cancer and NCD burden. This has been further recognised through our designation as a World Health Organization (WHO) Collaborating Centre for Law & NCDs and a Knowledge Hub for the WHO Framework Convention on Tobacco Control.
Our brand attributes reflect our commitment to excellence and knowledge-sharing: innovative rigorous, trusted, optimistic, practical and dynamic.
At the core of our work and identity is collaboration. We believe collaboration is central to creating long-term, sustainable impact. We would not be where we are today without our Strategic Partners – Cancer Council Victoria, Union for International Cancer Control (UICC) and Cancer Council Australia.
We’re proud that their identities are now clearly reflected in ours with the Cancer Council yellow and UICC orange coming together to illustrate the strength and impact of our work in partnership, evoking a sense of momentum and optimism through the movement of colour.
And there is much to be optimistic about. Our new identity brings many opportunities for us to expand our reach and amplify our impact, including through our new website to better share our knowledge and expertise.
Together with our partners and alumni, we are advancing law to fight cancer so one day a world that is free from preventable cancer – and where people affected by cancer have equitable access to treatment and care – is no longer a vision, but our shared reality.